Teva Online for Business
At Teva Canada, we know the challenges your pharmacy is facing. We’re also dedicated to finding innovative ways to help keep you up to date in changing times.
We’re excited to present Teva Online for Business, a web-based program to help you increase profitability and manage the bottom line of your business. Through the program’s interactive forum—which uses a combination of social media tools such as blogging, YouTube and Twitter—you’ll get expert advice on relevant ways to increase the success of your pharmacy business.
Teva Online for Business is here to give you the answers and insights you need to thrive in difficult times, and into the future.
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The First Guest Speaker in the Series: Ken Wong
Teva Online for Business will be dedicated to answering your questions and giving you the perspectives of leading business experts. Our first guest speaker is business-strategy legend Ken Wong. A professor at Queen’s School of Business (rated by BusinessWeek as the #1 non-U.S. MBA program in the world), Ken is an alumnus of Queen’s and Harvard, and has been inducted into the Canadian Marketing Hall of Legends.
He has taught at several leading universities and has advised many of the top companies in Canada and the U.S. and around the world, including pharmacy retailers such as London Drugs and Rx Plus.
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Components of the Program
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The blog: blog.tevaonlineforbusiness.com
The focal point of the program is our blog, found at blog.tevaonlineforbusiness.com. In this forum, we will be posting a series of video presentations. For the first series, guest speaker Ken Wong will offer practical and inspirational ideas on marketing and managing your business. As a participant in the program, you are invited to comment and ask questions. Once a week for the three weeks following each posting, Ken will write a blog post in response to a question from among those submitted.
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The YouTube channel
When the presentation videos are posted to our blog, they are also posted to a special Teva Online for Business channel on YouTube.com. Comments and questions are encouraged, moderated and collected from the YouTube channel. |
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The Twitter feed
A Twitter feed keeps people aware of updates on the blog and allows participants to post short messages about current happenings and thoughts. |
Topics Covered
The first series of video presentations will cover the following topics:
• Improving profitability: How do you create value? How much value will your customers reward?
• Containing and reducing costs (and understanding your competition’s costs): The impact of scale, scope and technology
• Identifying (and keeping) the best sources of volume: Loyalty management
• Knowing where and when to promote: Key considerations in planning an ad or promotion.